How Car Commercials Target Specific Customers
Some cars are meant to be rugged, ready to scale mountains and dangerous terrain. Others create a luxury experience with high-end finishes and smooth rides. If you’re selling to soccer moms, you want to highlight vehicle safety and convenience – protecting children while also providing functional trunk space and efficient gas mileage. And then of course there’s the increasing market of eco-conscious electric vehicles and hybrids with low carbon emissions and impressive mileage ranges. Each type of car appeals to a different type of customer. Bobbi has the versatility and experience to help you reach your automotive customers.
To sell your cars, trucks and SUVs to the right people, you need to choose a voice over artist who understands the marketplace. It’s no surprise that Bobbi loves traveling and being on the road. Whether it’s in the fresh air and mountains of the Pacific Northwest or the tiny, charming villages of Tuscany, Bobbi loves driving and exploring new places. All her traveling has made Bobbi knowledgeable about cars, trucks, SUVs and other vehicles. Whether you’re casting for a national brand or a local car dealership, Bobbi can be the confident, high-energy voice behind your product. With her authentic sound, she can make consumers understand why your vehicle is so desirable. She can then provide a call to action that helps your target audience members take the important next step in their vehicle purchase.
Bobbi Knows Cars, SUVs and Trucks!
The perfect voice talent can gain the listener’s or viewer’s trust when it comes to a large, meaningful purchase like a car. Successful car spots combine the practical with the aspirational. Confidence and high energy are important. Your viewers want to be like the people in your ad, and they know that the right car can help them achieve their dreams and get them to where they want to be. Viewers are also looking for clear and concise information such as lease options, pricing and features so that they can make an informed decision. With a car or truck brand spokesperson like Bobbi, your viewers and listeners will feel that they’re in the right hands. Bobbi’s experience doing automotive voice over for a variety of clients enables her to tackle any script with confidence.
Automotive spots need to create a whole mood and experience, whether it’s aspirational and luxurious, practical and family-oriented, edgy and innovative, or tough and rugged. Bobbi is convincing no matter which mood is the right fit for your car ad. She can be many different tones, characters and genres because she is a true expert. She enjoys the process of crafting the perfect automotive voice.