Companies can use videos to provide employees with information about the following topics:
- General Company Policies (and Changes)
- Health Insurance Enrollment and Benefits
- Retirement Benefits
- Payroll Systems
- Harassment Policies
- New IT Systems
You could also use an explainer video for vendors who are in your industry but don’t specialize in your particular field. Generally, explainer videos aren’t meant to sell products; instead, they aim to be helpful and informative. Think about how many times you’ve gone onto YouTube to watch a video about how to do something!
Business narration and explainer videos are more effective than text alone. Studies have shown that viewers retain much more information from videos than they do from plain text. Most employees also prefer to watch videos than to read! Explainer videos also ensure that each viewer is getting the exact same consistent information.
Explainer videos can also be used for explaining to customers how products and services work. If you’re asking potential customers to sign up for a subscription service or learn about a brand new technology, an explainer video is the perfect way to simplify and demystify the process. You want to make it easy for your customers to say yes or for your employees to complete their next task. The best explainer videos educate people quickly and clearly. They can even be fun!
Voice Over For Effective Explainer Videos
Business narration and explainer videos require a professional voice over artist to convey important information to employees and customers. The main goal is to explain and educate the viewer. Bobbi Maxwell understands this because she has done voice over work for the health care industry, the food industry, energy companies, universities, tech companies, industrial companies and sports organizations. She is knowledgeable, confident and tech-savvy, the perfect person to make your employees and customers feel at ease. They will appreciate that she is approachable but also an expert in the given field.
The voice over artist you hire for your explainer video or business narration is the backbone of the entire video. You need a performer who is trustworthy, calm, approachable, knowledgeable, friendly and authoritative. Your video should embody your brand’s mission and persona. If you need to teach someone about an important policy, you need to be able to trust that your explainer video will get this done. The perfect voice talent should also be someone the viewer will be happy to listen to over the course of multiple videos in a series. Bobbi’s friendly and approachable voice makes her the right choice.
Professional Voice Talent Makes a Difference
Explainer videos and business narration are important ways to provide employees with clear, consistent information. Trust a professional like Bobbi to help you through this process. She takes her work seriously and is passionate about delivering a high-quality product. She will take the time to listen and understand exactly what you need.